White Claw, known for its hard seltzers since 2016, has introduced a new product, White Claw 0% Alcohol, an alcohol-free premium seltzer line. This move marks a significant shift for the brand, offering a nonalcoholic option with the aim of replicating the complexity and flavor of alcoholic beverages. The product, set to be available in the U.S. starting January 1st, 2024, will feature four flavors: Black Cherry Cranberry, Mango Passion Fruit, Peach Orange Blossom, and Lime Yuzu. The new line is designed to cater to adults who want the taste of alcoholic drinks without the alcohol. It’s also generated some confusion on social media, with users questioning the need to label it as "non-alcoholic seltzer" when seltzer is traditionally nonalcoholic by default.