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Daily Do Good: Internet Helps Save Struggling Bookstore

A struggling UK bookstore is saved after turning to social media to drum up some business. With the end of the month quickly approaching, Sapphire Bates, owner of Book Bodega in Ramsgate, was feeling the pressure. She needed to make some sales to pay the bills on her small independent bookstore in coastal England, but no one was coming into the shop.

A friend suggested that Sapphire get honest on social media about her need for customers at the shop. ‘I thought it was worth a go and posted it expecting, best case scenario, we could sell eight or nine books and move a little bit closer to paying our bills,” she recalls. “Winter is killing us,” she posted on her personal Twitter along with a photo of the empty store. ”It’s soo quiet and we need to make £800 (800-pounds) by Tuesday to pay our bills.”

Within hours, the post had been seen by many thousands of book lovers around the world and support, as well as actual sales, started pouring in. Her Twitter account went from a few hundred followers to over 9-thousand and popular British writers like Adam Kay and Anthony Horowitz offered to help. Pretty soon, the store was full again and Sapphire was overwhelmed by the response. “I was so shocked by everyone’s support,” she says. “The love that’s been shared for independent bookshops was so beautiful and has given me so much faith in the future of bookshops.”

Source: Metro

Books on shelves in bookstore

Photo: Getty Images


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