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‘Uterus-Shaped’ Cereal Aims To Start Convos About Periods At Breakfast

Feminine care brand Intimina has decided to try to make periods a topic for breakfast conversations. The company has developed a red, raspberry-flavored “Period Crunch” cereal that’s shaped like a uterus.

Intimina’s Danela Zagar said, “Periods are normal, and talking about periods should be normal.” The cereal won’t be available on store shelves, but people can get a free box by contacting the Swedish company. Zagar added, “If period conversations were truly normalized, they wouldn’t be off this table – or off any table for that matter.”

Source: Daily Mail

A man eating / holding a bowl full of shredded wheat

Photo: Getty Images


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